Branding
Greenhouse
The environmental communications consultancy Greenhouse needed a name and brand identity. Over ten years I created evolutions of the logo to meet the changing needs and services of the agency. Now a recycling-logo arrow is incorporated into the G, the company name’s first letter, turning it into a social-media friendly icon.
Transition Catskills
With its overlapping leaf design, the Transition Catskills identity captures the essence of a group of Catskills’ residents who’ve come together to develop projects to strengthen the local economy, improve living standards, and build community resilience in the face of a changing climate.
Livestock Foundation
A barn weathervane captures local nonprofit Livestock Foundation. It preserves the rural traditions and communities of Delaware County through programming that supports and encourages agricultural engagement and education.
Catskills Time
A two-man crosscut saw is an apt image for a time bank based in the Western Catskills. Time banking is built on the idea that each of us has unique talents and resources to share, whether its splitting wood, childcare, or framing a picture. For this rural and artsy region, the saw communicates collaboration, give-and-take, and Catskills Time’s community values.